Monday, February 14, 2011
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Written on 2/14/2011 by JenBinAZ.
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big subject new products both have the rare cutting edge idea, and tight fitting consumer's fashionable demand, impressive in the Bosideng way, product, localization original creation and novel. For many years, Gaud Kang JianHolds by the customer value guidance, by " National, fashion, future " For the emotion demand
, strengthens the Bosideng brand culture cultivation and the product research and development design investment unceasingly, sought the subtle balance point esthetically in art with the market demand, has realized on the
stage gorgeous eye-catching and in the life scenery infinite
, has created the extremely rich Chinese prevailing custom characteristic fashionable tidal current, also won in the world fashionable clothing scope for oneself the approval and the respect
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Gaud Kang indicated that Bosideng indicated sufficiently in T with the market in success, has the imagination creativity design to be able the achievement outstanding brand
, has the fashion to guide the strength the brand to be able to become the pacemaker who clothing industry reforming promotes.Establishment four seasons product reforming strategy" Down clothing - - Bosideng - - clothing " , mentions " today; Down clothing " , the people naturally will think of " Bosideng " , Bosideng succeeds is occupying " Coldproof clothing king " This customer mental resources
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But as Chinese clothing category strategy actuation pattern outstanding representative, when Bosideng happiness also has the worry: The product seasonal characteristic is unitary, the market profit condition is
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obvious the weather effect. Has " Creates the name brand, to promote education to serve the country " High ambition Gaud Kang obviously regarding this discontented, in recent years he impelled Bosideng to open up territory positively to the four seasons domain to develop the earth
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